Unveiling “Open Concept”: Our Exciting HGTV Pilot Premiere!
Good morning, incredible friends and loyal followers! For those of you who keep up with our adventures on social media, you’ve likely caught wind of some truly exciting news. The moment we’ve been dreaming of, working tirelessly towards, and eagerly anticipating is finally here: our pilot episode is set to air this very weekend! Get ready to immerse yourselves in the world of home transformation with our brand-new show, aptly named Open Concept. Mark your calendars and set your reminders, because it’s premiering on HGTV this Sunday, September 20th at 1pm CST / 2pm EST! This isn’t just a show; it’s a culmination of passion, hard work, and a burning desire to help families fall in love with their homes again, all wrapped up in a style that’s uniquely ours. We are beyond thrilled to share this significant milestone with each and every one of you who has supported us throughout this incredible journey.
To say that Whitney and Ashley are excited would be a massive understatement! We are practically bursting with anticipation, joy, and a touch of nervous energy as we prepare to introduce “Open Concept” to the world. Many of you are probably wondering, “What exactly is this new show all about?” We’re here to give you the inside scoop! The concept behind the show, as described by HGTV.com itself, perfectly encapsulates the magic and transformation you can expect. It delves into the core of what we do best: reimagining living spaces to foster connection, functionality, and breathtaking aesthetics. This show is more than just demolition and decor; it’s about building dreams and crafting personalized havens for deserving families.
What is “Open Concept” All About? A Sneak Peek!
Here’s the official description directly from HGTV.com, offering a glimpse into the heart of our new series:
“Sisters, Whitney and Ashley tear down the walls of Brooke and Dack’s boxy house. Four small rooms become one large open concept space that is the perfect home for entertaining. They use their mad carpentry skills to fill the home with 16 pieces of custom furniture they make for a fraction of the cost it would be in store. The end result is a stunning reveal of the living room, kitchen, family room and laundry.”
At its core, “Open Concept” embodies our philosophy: transform restrictive, compartmentalized living spaces into expansive, inviting environments where families can truly thrive and connect. For Brooke and Dack, their home was a collection of isolated rooms, each serving a singular purpose but hindering the flow and interaction that modern family life demands. Our mission was clear: to eliminate those barriers, both physical and metaphorical, and create a harmonious flow throughout their main living areas. We believe that an open concept design can fundamentally alter the way a family experiences their home, promoting togetherness, making entertaining a breeze, and ultimately enhancing their quality of life. The joy of witnessing a family rediscover their home’s potential is truly unparalleled.
Beyond Walls: Crafting Custom Furniture with Passion
But our work didn’t stop at just tearing down walls. Once the beautiful, expansive new space was created, the next crucial step was to furnish it. This is where our passion for custom, handcrafted pieces truly shines. Utilizing our extensive carpentry skills, we meticulously designed and built an impressive 16 pieces of custom furniture specifically tailored for Brooke and Dack’s new open concept layout. This included everything from bespoke dining tables and living room accents to storage solutions and decorative elements, all designed to complement the new aesthetic and maximize functionality. The beauty of crafting furniture ourselves isn’t just about the personal touch; it also allows us to provide high-quality, unique pieces at a fraction of the cost you would find in retail stores. This commitment to both design and value is a cornerstone of our approach, ensuring that every transformation is not only stunning but also practical and affordable. The reveal, encompassing the revitalized living room, kitchen, family room, and laundry area, promises to be nothing short of spectacular.
Essentially, we embarked on a mission to knock down physical barriers to bring a family closer together, and then meticulously crafted the perfect furniture to fill their newly unified home, making it both functional and incredibly stylish. It’s a holistic approach to home renovation that we are incredibly proud to showcase.
Your Support is Our Foundation: Help Us Make “Open Concept” a Series!
AND NOW, WE NEED YOUR INCREDIBLE HELP! This upcoming Sunday is not just any premiere; it’s a pilot episode for HGTV. This means that the future of “Open Concept” as a full series hinges entirely on the success and viewership of this initial episode. Good ratings are absolutely crucial in demonstrating to the network the overwhelming demand for our unique blend of design, DIY, and heartfelt home transformations. If we can show HGTV how much you love the show, they will be much more likely to pick it up for an entire season. So, we are not just asking you to watch the pilot; we are imploring you to SHARE THE HECK OUT OF IT! Tell your friends, family, neighbors, and everyone you know. Post about it on your social media, spread the word far and wide. Your collective enthusiasm and support mean the world to us and are absolutely vital in turning this pilot into a dream come true for a full series run.
Engage with Us: Giveaways, Live Streams, and Social Fun!
To ramp up the excitement and thank you for your unwavering support, we’ve planned some fantastic engagement opportunities leading up to and during the premiere. Over the next 48 hours, keep a close eye on our social media channels – Facebook, Instagram, and Twitter – because we will be hosting some awesome tool giveaways! This is your chance to win some of the very tools we use to bring our visions to life, helping you embark on your own DIY adventures. But that’s not all! We’ll also be going live on Periscope both before and after the show to give you a behind-the-scenes look, answer your questions, and share our raw emotions. Furthermore, we’ll be live-tweeting throughout the episode, providing real-time commentary and insights. So, make sure you are following us on all of our social platforms to participate in the fun, get your questions answered, and have a chance to win some incredible prizes!
The outpouring of love and excitement from so many of you has warmed our hearts immensely. We’ve heard countless stories from you, telling us that you’ll be hosting “Open Concept” watch parties this Sunday! This news truly makes our hearts sing with happiness. There’s nothing more rewarding than knowing our work brings people together. Please, please, please send us photos of your watch parties! We would absolutely love to see how you’re celebrating and sharing this moment with your loved ones. We’ll be compiling and sharing your fantastic party pictures with our entire community, spreading the joy and showing the incredible reach of our #OpenConcept family.
To make sharing even easier, we’ve prepared a couple of ready-to-use photos that you can save and share across your social networks. Let’s make sure everyone knows about “Open Concept”!
The Journey Behind the Scenes: Moments That Defined Our “Open Concept” Experience
Filming this pilot episode for “Open Concept” was an absolutely amazing experience, filled with countless memorable moments, hard work, and profound connections. Every step of the way, from the initial consultation to the final reveal, was a testament to teamwork, creativity, and the power of design to change lives. We’re excited to share a few glimpses of our journey with you.
This photo captures the very first day of filming, a truly pivotal moment. It was when we first met the sweet family we were so privileged to help – Brooke and Dack. Their warmth, trust, and excitement fueled our passion throughout the entire renovation process. It was a day filled with introductions, initial walkthroughs, and the beginning of a beautiful relationship built on shared vision and the promise of a transformed home.
And then came demo day… the most exhilarating and, let’s be honest, messiest part of any renovation! There’s a certain thrill that comes with tearing down walls, breaking through old structures, and clearing the path for new possibilities. It’s physically demanding work, but the vision of the future open concept space kept us energized. This day truly marked the beginning of Brooke and Dack’s home transformation, signifying the start of a fresh chapter for their family. The dust, the noise, the sheer muscle – it all contributes to the incredible satisfaction of seeing a space fundamentally change right before your eyes.
Finally, the culmination of all our hard work and creativity arrived: the final reveal day! This is always the most rewarding part of the entire process – witnessing the family’s reaction as they step into their newly transformed home for the very first time. Their surprise, their joy, and their tears of happiness are why we do what we do. After the emotional reveal, we celebrated this incredible milestone by cutting a celebratory cake, sharing sweet moments with the family and our dedicated production crew. It was a perfect way to wrap up an unforgettable experience and celebrate the birth of a beautiful new home.
A Heartfelt Thank You to Our Incredible Support System
We are truly, profoundly thankful for this entire opportunity and for the countless individuals who have walked this incredible journey with us. This dream wouldn’t have become a reality without an extraordinary network of support, dedication, and belief in our vision.
First and foremost, we are deeply thankful for our amazing families. Their unwavering support, understanding, and encouragement have been our rock through every challenge and triumph. They are our biggest cheerleaders and our constant source of strength.
We are also particularly thankful for our stepdad. Trust us, his role and presence will make so much more sense and hold a special meaning once you watch the show. His contributions behind the scenes and his wisdom were invaluable.
To all of you guys, our incredible followers and supporters, our gratitude knows no bounds. Your continued encouragement, your enthusiastic comments, and your shared excitement fuel our passion every single day. You are more than just an audience; you are part of our extended family.
We extend our sincere thanks to RTR Media, our fantastic production company in Canada. Their professionalism, expertise, and commitment to bringing our vision to life were instrumental in creating a pilot we are truly proud of. They handled every detail with precision and care.
Our heartfelt appreciation also goes out to Lindsey Weidhorn from Scripps. Lindsey has been an incredible advocate and has surrounded us with a truly great team, ensuring that every aspect of the production was handled with excellence and care. Her guidance and support have been a blessing.
And last but certainly not least, we are eternally thankful for our sweet friends, Lauren and Stephen Alvarez. They served as our dedicated producers throughout this pilot project, and through countless hours of hard work, creative collaboration, and shared laughter, they quickly became like family to us. Their dedication, vision, and friendship made this entire experience even more special and memorable. They understood our goals, helped us navigate the complexities of television production, and truly championed our authentic selves on screen.
The Road Ahead: A Journey Bigger Than Us
That’s about it for now! We’ve poured our hearts and souls into “Open Concept,” and we truly believe it showcases the best of what we do and the magic that happens when passion meets purpose. Please, please, please tune in this Sunday, September 20th, and share away! Your collective support is the most powerful tool we have in ensuring this pilot transforms into a full-fledged series that can continue to inspire and help families across the country.
You guys are truly amazing, and you have consistently been an incredible source of support for us throughout our entire journey. We honestly can’t quite believe that we have been given such an incredible opportunity to bring “Open Concept” to HGTV, but we are so profoundly thankful for it. We know, with every fiber of our being, that this plan is none of our own doing. It feels much bigger than us, a divinely guided path, and we are absolutely thrilled and deeply grateful to be along for the ride, ready to embrace whatever the future holds for “Open Concept.” Your viewership on Sunday will be a pivotal moment in this unfolding story.
Thanks again, friends, for being the best community we could ever ask for!
Warmly,
Whitney and Ashley